MICA’s flagship Post Graduate Diploma in Management – Communications (PGDM-C) grooms business leaders with a focus on creative thinking, consumer-centrality, communication and community outreach. The PGDM-C, equivalent to an MBA, has evolved into one of the premier programs in the country. This program is approved by the All India Council for Technical Education (AICTE) since 1995 and the Association of Indian University (AIU), which equates it with an MBA degree. MICA compares favorably with the top B-Schools and top MBA colleges in India. It is, of course, considered to be the premier institute in Strategic Marketing and Communication.

Batch Size: 180

Batch Composition: Out of the total 173 students of 2016-18 batch, 46% were female and 54% male. More than a third of the students were fresh graduates and more than a third had work experience of up to 24 months. In this batch, 49% of the students were engineers, followed by 16% having management degrees and 12% were from Arts background.

Placements: For the 2016-18 batch, altogether 76 recruiting companies came to the campus. The average salary for the entire batch stood at Rs 12,30,000 with a highest salary of Rs 25,00,000 (Domestic) and Rs 35,27,350 (International). The students who got offers from IT/ITES and E – Commerce companies got the maximum average salary of Rs 14,00,000.A snapshot of the sector wise recruiters are as follows:

Sector NO. Of Offers Highest CTC Top Companies
Advertising, Digital Agencies & Brand Consulting 32 13,50,000 Mudra Group, Epsilon, McCann
Banking & Financial Services 9 18,50,000 HDFC Life, RBL, ShareKhan, YES Bank
FMCG & FMCD 24 25,00,000 Casio, Amul, LoReal, Titan
Internet Based Technology, IT & E-Commerce 34 25,00,000 Amazon, CTS, Google, OYO
Manufacturing 13 15,00,000 Murugappa, TATA Steel, Zydex
Media 29 15,00,000 Arre, HT, Shemaroo
Research, Analytics & Consulting 7 13,64,000 Gartner, IBM, MuSigma
Retail 16 35,27,370 Future Group, Raymond, Reliance
Others 9 17,82,000 Kalpataru, ONGC, TATA Housing

Admission Process: Each candidate must have taken at least one of the three exams: CAT/ XAT/GMAT. Then, all candidates are assessed on MICAT, which consists of 3 sections:

  • Section A: Psychometric Test
  • Section B: (has 4 sub-sections) – Verbal ability, Quantitative ability and Data Interpretation, General awareness; Divergent and Convergent Thinking
  • Section C: Descriptive Test.

Finally, all the candidates shortlisted based on their performance in CAT/XAT/GMAT & MICAT shall appear for both Group Exercise (GE) & Personal Interview (PI).

Website: www.mica.ac.in